Alibaba Partners with Marriott, Pushes Into Hotels
In an effort to corner more of the consumer dollars spent on travel, the two companies announced a deal earlier Monday in which Chinese consumers will be able to use Alibaba’s travel website
and its mobile app to secure rooms in the more than 5,700 Marriott hotels around the globe.
Marriott will also offer access to private concerts, family experiences
and courtside seats to sporting events for Chinese consumers who take part in its Starwood Preferred Guest Moments and Marriott Rewards Moment programs
The deal is also part of the Chinese ecommerce giant’s offline-online retail vision in which the new buzzword signifies the ability of
mobile platforms to facilitate the interaction between traditional offline business and their customers online through mobile apps.
With the growing number of Chinese consumers exploring new destinations, this venture will introduce our hotels worldwide to this new
and growing traveling class,” said Marriott President and Chief Executive Officer Arne Sorenson in a prepared statement.
Under the deal, Alibaba and Marriott will work together to create technology
that will enable Chinese consumers to not only book and pay for a trip but also plan and manage all of the activities, be it shopping, dining or sightseeing.
“By forming this partnership, we are pairing our hospitality expertise with Alibaba’s digital travel platform, retail expertise
and digital payment platform, Alipay, and driving membership to our loyalty programs.
What’s more, Chinese consumers will be able to use Alipay, Alibaba’s digital payment platform when they stay at Marriott hotels outside of China.
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